How to Use Discovery Mode
How to Use Discovery Mode
Introducing Discovery Mode: a tool from Spotify for Artists to help you reach new listeners when they’re open to discovery. This video will walk you through how Discovery Mode works and how to get started.
Thousands of independent artists that distribute songs through participating licensors now have access to Discovery Mode directly in Spotify for Artists. Labels can continue to access it through our team.
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Content
0.875 -> Building and growing a fan base is key
to any artist's career.
4.041 -> To do that,
it's important to get in the ears
6 -> of potential fans
7.041 -> when they're most open to discovery—
when they're already listening on Spotify.
11.625 -> Discovery Mode is an audience development tool
13.625 -> from Spotify for Artists that can help
your songs reach more listeners.
17.541 -> You choose songs you’d like prioritized
within certain Spotify
20.875 -> personalized listening sessions—
Radio and Autoplay—
24.291 -> and then our system takes
that signal into account,
27.25 -> helping to increase the likelihood that the song
is recommended to listeners.
31 -> But it only works if fans love it too.
33.041 -> We take note when a listener
isn't engaging with a song,
36.041 -> including those in Discovery Mode,
37.625 -> and factor this in when determining
what to recommend next.
40.875 -> It's all about harmony.
42.5 -> Plus, we provide you with data
to help you make the right decisions
45.375 -> about whether to turn Discovery Mode on
or off for a given track.
49.791 -> In the first month of use,
50.791 -> we've observed an average 50%
increase in saves,
54.125 -> 44% increase in user playlist adds,
and 37% increase in follows.
63.375 -> To try it out on your music,
head to your Spotify for Artists dashboard,
67 -> hit the Campaigns tab
and click Discovery Mode.
70.291 -> Then, click the set up campaign button.
72.541 -> From here, select the songs you'd
like prioritized for next month's campaign.
76.5 -> Songs are eligible to be added
to a Discovery Mode campaign
79.5 -> if they've been released on Spotify
for 30 days or more
82.5 -> through a participating licensor
84.25 -> and the track has been streamed on Radio
or Autoplay within the last seven days.
89.75 -> Then click Next.
92.791 -> Click Submit,
Got it, and that's it.
96.875 -> If you change your mind about
the tracks you want in your campaign,
99.75 -> that's okay.
100.625 -> Discovery Mode campaigns are monthly
starting on the first of the month.
104.25 -> You have until 11:59 PM UTC
on the last day of the current month
108.625 -> to make edits to your submission.
111.25 -> Eleven days after your campaign starts,
113 -> you'll be able to view its performance
in your Spotify for Artists dashboard.
117.25 -> You can access track-level insights
into audience growth,
120.25 -> long-term engagement,
and uplift in streaming
122.875 -> so you can understand its impact
124.5 -> and make strategic decisions
about future campaigns.
127.875 -> And how do we calculate uplift?
129.625 -> We look at your track’s streams
in the 28 days prior to each song
132.75 -> being selected for Discovery Mode
134.625 -> and then compare these track’s streams
in Radio
137.041 -> and Autoplay during
the campaign's active period.
140.25 -> This before-and-after approach gives you
an easy way to understand the impact.
144.75 -> We created Discovery Mode
to help make building
146.875 -> a fan base more accessible
for all artists,
149.625 -> no matter the budget,
or the stage in your career.
152.291 -> That's why this tool doesn't
require any upfront cost.
155.375 -> Instead, when an artist turns
on Discovery Mode for a track,
158.291 -> Spotify chargers a commission
on the recording royalties generated
161.375 -> from the streams of that track in areas
of Spotify where Discovery Mode is active.
166.375 -> Today that's Radio and Autoplay.
169.25 -> Discovery Mode is available
with select licensors.
172.291 -> Talk to your licensor to see
if you can get access
174.791 -> and use Discovery Mode to help introduce
your songs to your next fans.
Source: https://www.youtube.com/watch?v=FcIjXLWR0zY