How To Use AI In Social Media

Aug 24, 2023

How To Use AI In Social Media

Welcome to the future of social media savvy! 🌐🤖 In a world where cat videos and viral challenges reign supreme, it’s time to up your game with a touch of AI wizardry. Buckle up as we dive into the realm of ones and zeros, showing you how to transform your social media presence from ‘meh’ to mesmerizing using the power of Artificial Intelligence. Get ready to decode algorithms and spice up your content.

Watch And Enjoy!
Verl

Key Moments In This Episode
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00:00 Intro \u0026 Summary
01:28 How To Leverage AI For Lead Generation
02:06 How To Ask The Proper Questions
02:27 How To Identify Query And Search Criteria
03:13 How To Identify Real Estate Trends
04:26 Rent Vs Buy Analysis
04:57 How To Gather Neighborhood Insights

What To Watch Next
========================
How To Build A Multi-Million Dollar Real Estate Business
• How To Build A Multi-Million Dollar R…

Other Resources
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Website: https://workmansuccess.com/
LinkedIn (Personal): https://www.linkedin.com/in/verlworkman
LinkedIn (Company): https://www.linkedin.com/company/work…
Facebook: https://www.facebook.com/WorkmanSucce…
Twitter: https://twitter.com/workmansuccess
Instagram: https://www.instagram.com/workmansucc…

About Verl Workman
========================
Verl Workman is the Founder and CEO of Workman Success Systems, the premier coaching and consulting solution for real estate teams and brokers. For more than 20 years Verl has been coaching sales professionals to live life at a higher level. His clients are some of the most successful agents and teams in North America and Canada. A Certified Speaking Professional (CSP) of the National Speakers Association, Verl has delivered over 1,000 seminars, webinars and keynote addresses around the world. His undying passion infuses a sense of discovery that empowers him to inspire his clients and truly change lives.

#WorkmanSuccess
#RealEstateTeams
#RealEstateCoaching

Content

0 -> Hey, big V here, and we're talking teams. So what's up with AI and how are real estate agents

5.94 -> and companies using AI in their practice? I'll tell you what, everybody has a different opinion.

9.96 -> Everybody has a different search. Everybody has a different prompt of how they're using AI.

23.32 -> I will just

23.82 -> share with you some of the things that our top teams are doing to utilize artificial

28.56 -> intelligence in their real estate practice. At Workman Success Systems,

31.62 -> we're actually developing our own AI engines that allow our coaches and clients to hear

36.6 -> and see things exactly the way we want them to see them based on content that we've created.

40.56 -> Artificial intelligence has a tremendous amount of benefit, but there's also some

44.4 -> risks associated with it. One of the things I'll share with you or challenge you is that when you

48.66 -> load your content to artificial intelligence, you load it to chat GPT, it then becomes available

53.82 -> to the world. So make sure that if you want to give up your copywriter, you want to give up

57.84 -> the stuff that you've created, just upload it to chat GPT, then anybody has access to it.

62.1 -> If you want to be careful and you want to make sure that you keep your stuff proprietary,

65.82 -> there's ways to do that as well. I'll tell you that as a father, as a Sunday school teacher,

71.04 -> as a coach, as a CEO, I've learned to use. Chat GPT in so many different

75.96 -> aspects of my life. And for me, what it's done is it hasn't become a replacement.

80.22 -> It's just made my life easier because I've learned how to ask questions differently. So

85.62 -> let me give you an example of just some of the things you can do with

88.08 -> chat GPT. So one of the first things that we started doing is saying, okay,

91.98 -> how do we find out what behaviors are happening inside of our leads?

96.12 -> Lead qualification and lead generation are incredible. With companies like Inside Real

101.46 -> Estate, KV core, Sync, BoomTown and others. They've created artificial intelligence

106.14 -> engines inside their lead generation and their lead incubation process. So

110.04 -> that it identifies the behaviors of the consumers that are inside the

114 -> site and it recognizes and identifies if they're moving closer to buying or selling

118.62 -> a home. So engaging with lead generation systems and lead generation companies that incorporate

122.94 -> that functionality into their program makes a huge difference. Another thing that you can

127.38 -> use artificial intelligence for is to help you write better questions based on the generation

132.9 -> and the emotional intelligence and the behavioral style of people that are in your lead database.

138.06 -> You can integrate it into your CRM and you can ask questions that gauge not just the level of

143.46 -> urgency, but also the level of interest based on the behaviors that are happening

146.7 -> in that database. Next is property search assistance. When you're going in and you're

150.9 -> using your artificial intelligence, if you ask the questions correctly about

154.92 -> the specific type of property you're looking for, it will help you identify

158.58 -> queries and search criteria that will make your searches more refined. You can also use it to

164.88 -> create virtual tours, property images, information about neighborhoods. You can grab information

169.56 -> about all kinds of things that have been uploaded. There's been recent activity happening with the

174.06 -> artificial intelligence community where we can actually go in and we can find

177.72 -> photography and photographs. Now they're saying that you've gotta be very careful in publishing

182.52 -> somebody else's works. You have to make sure you ask for permission or give credit where

186.18 -> it's done. So make sure you're following the laws and you're paying attention to the

189.6 -> artificial intelligence regulations that are coming out there and they're changing daily.

193.2 -> The next thing you could do is you could use market insights and trends. One of my favorite

197.4 -> things to do is to look at artificial intelligence to find out what's going

200.64 -> on in the world today, and ask questions to find out the trends of real estate. What are

205.26 -> the markets that they're growing? What are the markets they're going down in?

207.66 -> What segments of the market are people buying and selling houses in? What kind of

211.26 -> incentives are we seeing builders offering today? By asking the right questions,

214.98 -> you begin to get better information coming back from your artificial. Intelligence engines.

220.08 -> Some of the common questions asked by real estate agents according to Chat GPT are...

224.58 -> Here's some of the questions. Compile a list of common questions that are asked

229.26 -> by real estate buyers and sellers. If you know the questions they're asked,

232.44 -> you can provide the answers. Another one might be, share with me the biggest objections as to

237.78 -> why people won't move forward in buying or selling a house, and how I could more effectively answer

242.7 -> those objections Using Chat GPT to help you write scripts to overcome objections,

247.26 -> handle concerns, and keep people moving forward in the process is brilliant.

250.68 -> You can also ask it to do it in a foreign language, or you can ask it to do it with a

255.78 -> different kind of a twist for you 'cause you're in the Southern marketplace. The

258.9 -> way that chat communicates and the way that it interacts with you is very, very much related

264.36 -> on the types of questions you ask. Another common way that agents are using the Chat

268.8 -> GPT or the artificial intelligence engines, is they're using it to ask questions like,

273.66 -> can you give me a rent versus own analysis, and why consumers today would want to buy

279.6 -> over renting a home? When you ask that question that way, it then comes up with

283.98 -> a whole bunch of different reasons why buying is better than selling, and you can ask it for

288.3 -> statistical data that backs up the research. When you ask the right questions, you get that

292.2 -> kind of response agents are able to have much better conversations with their consumers today.

296.52 -> Another one of my favorite AI Interactions is when you start asking for neighborhood insights

301.74 -> and insights about the community. What are some of the greatest restaurants in and around a certain

305.7 -> community? What are some of the activities you can do? How close are you to being able

309.6 -> to go mountain biking or enjoy the outdoors or the things that are in interest to you?

314.04 -> One of the coolest things is that there is so much data that's being uploaded and

318.54 -> put into these chat engines every single day that the information becomes more and more

322.5 -> accurate. I'm gonna challenge you to always double check. Always put your spin on things,

326.7 -> don't plagiarize, and don't just copy things out of the AI engines.

330.54 -> What you want to do is you want to ask the questions,

332.64 -> get the information from the research you need, double check to make sure that it's accurate,

337.2 -> and then write it in your own voice. It's important that you understand that it makes

341.34 -> life easier. It's not designed to just write everything in your voice for you on your behalf.

346.98 -> That's not the purpose of the artificial intelligence. There's so many more things

351.3 -> that are happening out there. One of the things I like to ask it is

354.3 -> to provide feedback and post self follow up questions so that I can

358.08 -> ask the questions in the way that's most likely to get the consumer to respond.

361.86 -> Artificial intelligence is fun. It's a lot to fun to play with. It's fun to use in business,

367.14 -> and there's so many things you can do with it. One of the things we did recently with

370.62 -> a client is we said, okay, so let's create the property description of a property. We

374.94 -> put in all the information. It wrote the property description.

377.04 -> Then we said, okay, now. Write the same ads for Facebook, Instagram,

381.3 -> TikTok, and LinkedIn in a voice that appeals to the audience on each of

386.34 -> those social media channels. Using our content from the ad and then rewrote

390.84 -> quick posts for all of our social media. We had to go in and make a few simple edits,

394.98 -> but the process was so much faster because of the engine that we used in artificial intelligence.

399.9 -> Artificial intelligence can help you write interview questions and how help you write job

403.92 -> descriptions and perfect the things you're doing in your business. There are so many doors that

408.96 -> are being opened with artificial intelligence. Be careful how you use it, but make sure that

413.28 -> you're understanding what can be done with it and apply it to your own real estate practice.

416.94 -> If you'd like to have some of the best prompts that we've used in our real estate companies, go

421.26 -> ahead and click on the link below and we're gonna give you a list of some of our favorite prompts

424.8 -> and how to ask the right questions in Chat GPT. AI Is brilliant. An agent that uses an AI has a

432.06 -> much greater chance of success. So you can choose to ignore it or you can choose to embrace it.

436.8 -> At Workman's success, we're embracing artificial intelligence and we encourage you to do the same.

Source: https://www.youtube.com/watch?v=iN4u8J49Vls