How to Do Keyword Research for Free in 2023 & Beyond

Aug 24, 2023

How to Do Keyword Research for Free in 2023 & Beyond

In this video, we will share existing keyword research methods and how to use ChatGPT for keyword research. We will also show how to validate a keyword’s search volume and competition for website ranking and increased traffic. #keywordresearch #chatgpt

Let’s get started.

Chapters (Timestamps):
00:00 - Introduction
01:41 - Keyword Basics
02:53 - Different Types of Keywords
06:36 - #1: Google Tools
06:46 - Google Autosuggest
07:39 - People Also Ask Section
08:25 - Related Searches Section
08:36 - Google Keyword Planner
09:36 - Google’s “Site:” Search Command
10:56 - #2: Competitor Sitemap
11:48 - #3: Answers.com
12:26 - #4: Answer The Public
13:06 - #5: Ahrefs Keyword Generator
13:56 - ChatGPT for Keyword Research
20:39 - Verifying Search Volume \u0026 Competition
22:15 - Google Trends
23:55 - Ahrefs Keyword Generator
25:26 - Verify Keyword Competition
27:00 - Summary
27:37 - Outro

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Content

0.16 -> The entire blogging industry has changed so much and is changing rapidly,

4.93 -> even right now! What used to work in terms

7.2 -> of keyword research, or some of you might call it topic

9.77 -> research, may not work now and maybe not in the future.

12.93 -> It is either you adapt or you get phased out.

15.88 -> And if you are using expensive keyword

17.72 -> research tools, maybe you can start considering reducing your expenses.

21.64 -> So in this video, we will share with you

23.37 -> the keyword research strategies that are free and they still work,

26.32 -> and we are also going to talk about the newest method to do keyword research

29.81 -> that is much faster and more efficient than the existing methods.

33.77 -> Any idea what that method is?

35.81 -> It's ChatGPT and holy moly!

38.48 -> You're going to love what you see.

39.77 -> And finally, once you've identified those

42.12 -> keywords, I will share with you methods to validate them,

44.84 -> so you know you're starting your blog on the right foot that will lead

47.91 -> to massive traffic growth.

49.57 -> Let's go!

54.2 -> Hey, it's Jack from Rank Math,

55.85 -> the one WordPress SEO plugin that constantly strives to provide you

59.37 -> with the fastest and the most cutting-edge SEO tools.

62.24 -> And on this channel, we provide you with the most up-to-date SEO knowledge.

65.92 -> So if you're new to our channel, consider subscribing.

68.6 -> Anyway, to find good keywords for your blog or website, there are two steps.

72.77 -> The first is keyword discovery.

74.64 -> I will walk you through what are the types

76.35 -> of keywords and all the methods to find highly relevant keywords.

80.13 -> And then the next step is to verify if those keywords you found have search

84.81 -> volume and an acceptable level of competition.

87.24 -> But for now, I need to assume that you are a beginner who doesn't understand

90.8 -> the basics and the different types of keywords.

92.96 -> If you are familiar with it, great!

95.12 -> You can skip ahead using the timestamps in the description.

97.73 -> But if you are new or want to keep

99.49 -> yourself updated, let's start with the keyword basics.

103.17 -> Now, when you write an article and you optimize your article based on one

107.32 -> targeted keyword, your article never really ranks for just one keyword.

112.05 -> It ranks for a range of keywords

113.83 -> that the search engines think are relevant to their searchers.

117.21 -> So sometimes when you are doing keyword

119.37 -> research, you will see keywords with different search volume,

122.49 -> but they all mean the same thing.

124.49 -> For example, "how much can you make

126.81 -> from YouTube", which has a search volume of 600 per month.

130.52 -> And then the keyword, "how much can you make from YouTube

133.2 -> views" has a search volume of 40 per month.

136.37 -> The same goes for "how much can you make from YouTube videos".

139.61 -> But basically, the search intent of these

142.05 -> keywords are the same, how much can someone make from YouTube?

146.53 -> So you do not want to write

148.13 -> one article to target this keyword,

150.13 -> and another article to target another keyword.

154.29 -> You want to write one article that targets one search intent

157.8 -> and hopefully you can rank for all

159.37 -> the other relevant keywords.

160.85 -> I hope you get the meaning because this is so important in terms of keyword research.

165.41 -> You've got to read between the lines.

167.37 -> And when in doubt, do a Google search on similar keywords

170.73 -> and see if the top ten results are almost similar.

173.69 -> Next, we're going to talk about the different types of keywords.

176.97 -> Now, assuming that you are a BBQ retailer,

179.35 -> which means you sell BBQ equipment like grills, smokers, etc. In your blog,

184.32 -> when you find new keywords with the methods I'll be sharing later,

187.28 -> you've got to know which category each of those keywords belong to so that you

191.07 -> can craft the right content to serve the right search intent.

195.09 -> First, we have the "Navigational keywords".

197.89 -> These keywords are when someone is trying to find a specific page on your site.

202.53 -> For example, if your BBQ retail shop is

205.17 -> named "Smokeys" and someone wants to know if you have a refund policy,

209.33 -> they would type "Smokeys refund policy" in the search engines.

213 -> So people who are searching for this type

214.97 -> of keywords already know what they want from your website.

218.24 -> You wouldn't need to do keyword research on this type of keywords.

221.49 -> With some business sense, you should be able to identify what those are.

225.41 -> The next type of keywords is "Informational keywords".

228.44 -> People searching for this type of keywords

230.41 -> want to get information or learn something related to your business or niche.

235.05 -> For example, if somebody types, "how

237.37 -> to grill ribs", they're expecting a how to guide, a step by step guide that will

241.51 -> tell them the equipment they need, the ingredients, sauces,

244.93 -> how long to grill, the tenderness and basically everything.

248.37 -> People searching for these keywords want to

250.69 -> learn something and they do not have a buying intent.

253.45 -> But you may slip some recommendations in the content in case they need them.

257.56 -> So, if you are starting a blog for your

259.22 -> BBQ retail shop, you'll be providing tips and techniques for grilling different

263.16 -> types of meat and you may use internal links to link informational content

267.41 -> to commercial or transactional contents to maximize your profit.

271.48 -> And these are the next two types of keywords. For "Commercial keywords",

276.04 -> they are something like "BBQ Grill reviews",

278.6 -> "Best guess BBQ Grills", "BBQ Grill A versus BBQ Grill B".

283.56 -> People searching for this type of keywords

285.47 -> are in the research phase and depending on their purchase habits,

288.84 -> some may research further and some may buy a product based on your recommendation.

293.97 -> And as for "Transactional keywords",

295.92 -> they are something like "Buy BBQ Grill", "Buy a specific brand of BBQ Grill", "Discount

301.45 -> code for a specific brand of the BBQ Grill".

304.08 -> People searching for these keywords have gone through the research process.

307.4 -> They have made a decision on what product

309.16 -> they want to buy and they are ready to make a purchase.

312.36 -> These are the two types of keywords that will bring sales to your business.

316.25 -> And the final type of keywords that will

318.33 -> also bring sales to your business is the "Local keywords".

322.65 -> For example, if somebody wants to buy

324.8 -> a specific product like "Weber Q 1250 gas grill", but they urgently need the grill,

330.4 -> they may not want to buy it online and wait for the shipment.

333.33 -> They want to visit a local store to get

335.45 -> that grill because they really need it right now.

338.04 -> So they would search for keywords like "buy Weber Q 1250 guest grill near me",

344.13 -> "weber Q 1250 guest grill for sale in San Francisco", etc.

349.73 -> So these are the five types of keywords,

352.48 -> but your next question may probably be since the transactional,

356.41 -> commercial and local keywords can drive sales to your business,

359.89 -> shouldn't we focus everything on these three types of keywords?

363.65 -> The answer? You shouldn't! Because you are limiting your reach.

367.48 -> You should be using your blog as a way

369.15 -> to build a brand, get people to know your business, be the credible source

372.97 -> of information for people interested in your business or niche.

376.21 -> It shouldn't be all about money.

378.44 -> So when you are building a blog for your

380.04 -> business, you should have a holistic approach and it should help your business

383.69 -> grow in a way that is more than just revenue.

386.32 -> All right, now that we know the basics and the types of keywords,

389.36 -> let me quickly go through all the long existing methods to find relevant keywords

393.33 -> for your blog before we talk about ChatGPT.

399 -> If you don't know, Google provides a range of awesome keyword research tools.

403.53 -> You just have to know how to use them.

405.65 -> The first of which is that Google auto

407.92 -> suggests or some veteran SEOs will call it Google Alphabet soup.

412.6 -> How it works is that you will brainstorm a keyword that is relevant to

415.98 -> your business or blog.

417.17 -> And using the same BBQ example,

419.36 -> we can start with a keyword, say "Best BBQ Sauce",

423.77 -> and then you will start typing the alphabet one letter at a time.

427.97 -> As you type, you will notice some keyword suggestions.

433.44 -> These are the keywords that people are searching for on Google and they may be

437.73 -> important to your blog, so you want to jot them down.

440.45 -> You can also add an underscore, let's say "Best _ BBQ Sauce",

445.73 -> and you will see these relevant keywords that are probably important to your blog.

451.24 -> Using this Auto Suggest method, you can add as many keywords into Google

455.73 -> and have Google tell you what people are searching for.

459.25 -> Then the next tool is the "People also ask" section.

463 -> Every keyword that you search

464.45 -> for on Google may have this "People also ask" section.

467.77 -> And as the name suggests,

469.6 -> these are questions that people are asking on Google.

472.65 -> As you expand each of the questions, more relevant suggestions will appear.

477.25 -> You want to jot down those keywords or questions that are important to your blog.

481.65 -> When you're doing keyword research, you want to expand as many questions,

485.57 -> and when you can't find any relevant question, go back up to expand

489.48 -> on questions that are related to your blog and more relevant suggestions will appear.

493.89 -> And when you think you've exhausted this section, go to the search bar and search

498.21 -> for another keyword and go through the same process.

502.45 -> We are pretty sure you will find a lot of keyword suggestions.

505.73 -> And do you know,

506.69 -> as you scroll down the Search Results page, you will see this "Related Searches"

510.79 -> section which may provide you with more keyword ideas.

516 -> Now the next Google tool is the "Google Keyword Planner".

519.81 -> To get this tool, just do a search on Google,

523.13 -> click on the button and provide some information about your business.

529.44 -> Basically you're creating a Google Ads

531.41 -> account, and from there you can access the tool.

536.08 -> If you already have a Google Ads.

537.97 -> Account, just go to the "Tools and Settings" tab.

540.85 -> Under planning you will see the keyword planner tool.

543.96 -> You can discover new keywords by clicking

545.99 -> on this and enter a seed keyword, let's say "BBQ Gas Grills". Get Results

552.61 -> and it will provide you with a list of keywords related to the seed keyword.

556.64 -> It will tell you the search volume of each keyword so you know there are people

560.2 -> searching for the keyword you are targeting.

563.17 -> Now, I won't go into detail of how to use Google Keyword Planner to do keyword

567.24 -> research, otherwise this video is going to be very long.

569.89 -> So if you want to learn more about it, you can check out this page.

573.53 -> The link is in the description.

576.65 -> Now the final Google Tool you can use

578.81 -> for keyword research is the "Site Colon" method.

581.56 -> This works very well if you want to know

583.44 -> what topics your competitors are targeting.

586.2 -> Let's say that this barbecue website amazingribs.com is your competitor.

591.29 -> What you want to do is to copy the site address, go to Google, type in "Site:",

596.44 -> and paste the URL of the site without any spaces.

600.2 -> As you hit Enter, google has found many index pages on this domain.

605.53 -> As you scroll through the results,

607.81 -> you will pick up some very useful topics that may apply to your blog.

612.25 -> On top of that, say you want to know your

614.32 -> competitor's articles that contain a seed topic, for example, "Gas Grill".

619.05 -> So on the search bar,

620.32 -> hit Space and add the keyword or seed topic and this will pull articles

624.81 -> from your competitor's site where Google thinks are related to the seed topic.

629.17 -> Plus, if you want Google to find

630.96 -> articles from your competitor's site that contains a particular keyword,

634.49 -> all you need to do is to add quotes around the keyword and Google will find articles

639.06 -> from your competitor's site that contains the exact match keyword.

643.48 -> Using this method, you will definitely find lots of keywords for your blog.

647.04 -> If you have exhausted one of your

648.55 -> competitors keywords, use this method on another competitor.

652.29 -> That's all the Google tools.

653.76 -> And since we're on the topic of finding

655.45 -> competitors keywords, here's another method.

659.08 -> Now, the alternative to the "Site:"

660.97 -> method is to find keywords in your competitor's sitemap.

665.33 -> Most of the sites will have a publicly available XML sitemap.

669.33 -> For example, this site. This is the URL.

672.41 -> Let's add "/sitemap.xml".

676.17 -> Some sites will have "/sitemap_index.xml" so

678.89 -> if you don't find one under "/sitemap.xml", you can try "/sitemap_index.xml".

684.69 -> But do note that some sites do not have a publicly available sitemap.

688.41 -> Now, as you hit Enter, if the sitemap is public,

691.49 -> you will see something like this go through the sitemaps and based on the text

696.29 -> in the URL you can find keyword ideas from there.

701.4 -> By the way, if you want to learn more

703.01 -> about Sitemaps and how it can benefit your site, do check out this video.

706.69 -> The link is in the description.

709.96 -> Answers.com works a little like Quora where you can ask a question and other

714.57 -> users on the site can answer your question.

716.97 -> The site is very good for discovering informational keywords.

720.73 -> Just enter a seed keyword like "how do I

724.13 -> safely handle and store raw meat before and after grilling?"

729.57 -> And it will show you the best answer.

732.01 -> And if you scroll down further, you will find related answers.

735.97 -> Click on them and as you scroll down

738.08 -> and you will have some relevant keyword ideas.

742.37 -> Just a note answers.com doesn't work well on some niches.

745.81 -> You've got to try it out yourself.

749.16 -> Now, Answer the Public is another useful

751.49 -> tool to discover keywords related to your niche.

754.12 -> But take note that you are limited

755.73 -> to three free searches per day on the site.

759.25 -> Enter a seed keyword, select the country and hit Search

764.73 -> and it will suggest questions related to your seed keyword.

769.13 -> It will provide you with "proposition keywords", "comparison keywords",

776.97 -> "in alphabetical order" and "related keywords".

783.57 -> It's just that simple.

788.2 -> Now, Ahrefs is a paid tool,

790.37 -> but they do provide several free tools to the public with no strings attached.

794.69 -> For example, the keyword generator.

797.33 -> On its keyword generator, enter a seed keyword like "BBQ Tips" or any

802.45 -> keywords related to your business or niche, and it will suggest a bunch

806.97 -> of related keywords with its search volume and keyword difficulty.

810.89 -> For the keyword difficulty, the higher the number, the harder it is to rank.

815.33 -> You can use this as a keyword validation tool, which we'll talk about later.

820.17 -> This is definitely a very handy tool for keyword research.

823.41 -> Personally, out of all the existing

825.2 -> keyword research methods, I would say that the Google tools

827.85 -> and the Ahrefs keyword generator are the most useful.

830.69 -> What do you think?

831.64 -> Do you have any other existing keyword research methods to share?

834.76 -> Do leave them in the comments.

836.17 -> Now, let's finally talk about how to use ChatGPT for keyword research.

841.81 -> Before everything else,

843.4 -> you might have questions about whether you should use

846.01 -> ChatGPT to write an article for you to be published and rank on search engines.

850.81 -> And the answer is no.

853.13 -> It goes against Google's Guidelines.

855.37 -> ChatGPT should be used as a guide and not an end solution.

859.85 -> With that said, ChatGPT is an amazing keyword research tool.

864.05 -> It has learned and absorbed a lot

865.77 -> of information on the web and it is a very good assistant.

869.45 -> Just to put it into context, if you are an expert in a particular

873.08 -> industry or niche, ChatGPT is just one level below you,

877.52 -> which makes it a highly qualified assistant to be helping you with tasks.

880.93 -> But they shouldn't be doing all the work for you.

884.17 -> The best part is you can treat ChatGPT like a human associate.

889.33 -> Let's check it out.

890.61 -> Now, there are no fixed commands to tell ChatGPT to do certain things.

894.76 -> You should tell it to do certain tasks,

896.52 -> like you would dedicate tasks to your assistant.

898.89 -> Let's take the BBQ retail shop as an example again.

902.05 -> First, I would treat ChatGPT like a new employee of my business.

906.45 -> So I would say, "assuming

909.37 -> you are a business owner of a BBQ appliance store trying to start a block

918.61 -> to sell your products, please provide me with a list

925.37 -> of underserved block topics in the BBQ niche."

931.41 -> As you hit enter, it will start to write out a list like you have instructed.

936.01 -> Now, this is interesting because every new chat, it comes up with different ideas.

941.97 -> But don't you think these can be the top categories of your blog?

945.69 -> They definitely can.

947.01 -> Right now, I haven't gone into researching keyword ideas yet.

952.08 -> In this approach, I'm going the top-down method.

954.93 -> I'm researching the top categories and then I'll go deep.

958.13 -> It is as though you are building out an entire site structure.

961.21 -> I will show you a bottom-up method later on.

964.04 -> And by the way, if you want to learn more

965.93 -> about building a good site structure for SEO and higher rankings.

969.4 -> You can check out this video right here.

971.23 -> The link is in the description.

973.37 -> Back to this.

974.41 -> Let's say that you don't want ChatGPT to stop at eight topics and you want more.

979.08 -> So I would say, "please provide me with a

983.69 -> full list instead of stopping at eight."

989.73 -> You see, it is providing you with even more top level topics that are

993.73 -> potentially the top level categories of your blog.

997.21 -> Don't you think this is amazing?

999.37 -> To me, it is.

1000.97 -> And if you want even more,

1002.61 -> just ask ChatGPT like you will ask the human assistant, "are there more topics?

1008.65 -> Please provide me with everything."

1013.76 -> And it goes on with even more ideas.

1018.08 -> And of course, you can probe even more.

1020.45 -> You can just type "Are there more?"

1022.81 -> But for the sake of this video, let's move on.

1025.8 -> Now, based on all these top level

1027.77 -> topics, let's say that this topic is something that is related to my business

1031.84 -> and I want to know what are the underserved keywords related to it?

1035.36 -> I would ask ChatGPT what are the questions

1040.04 -> people asked about the topic and it will go on to generate the questions for you.

1046.17 -> These questions can be keyword ideas for your blog.

1049.77 -> Kind of cool, right?

1051.32 -> If you want more, just ask "Are there more?"

1055.41 -> And you can go on and on and it's

1057.69 -> practically giving you all the questions within the top level topic,

1061.45 -> which makes it easy for you to build topical relevance for your site.

1065.01 -> I don't know about you,

1066.32 -> but I think this is really a game changer when it comes to keyword research.

1070.8 -> Now, these are the informational keywords.

1073.41 -> You can go on to ask about other types of keywords.

1076.44 -> For example, I want to know if there are commercial keywords in this top level

1080.17 -> topic I would ask please provide me with questions that have buying intent

1089.45 -> and related to the topic and it will list them down for you.

1095.64 -> As you can see, some of these keywords are

1097.73 -> keywords that you've probably never think of and it is awesome.

1101.49 -> Now, in case you want local keywords, you can ask, "assuming the BBQ retail shop

1109.04 -> is located in San Francisco, can you provide a list of questions

1116.49 -> with buying intent that locals will ask on Google?" And Voila!

1124.21 -> It would start listing those questions for you.

1127.36 -> Stay with me because we are going to use

1129.53 -> another method for keyword research with ChatGPT.

1133.73 -> Now, what if you want to do keyword research from the bottom-up perspective?

1138.69 -> Let's start afresh.

1140.12 -> Let's give a comment like "provide a list of keywords in the BBQ niche",

1148.04 -> and it will start to generate a bunch of keyword ideas.

1151.77 -> Now, these are all one word keywords which are highly competitive.

1155.53 -> So if you think this list is not helping, you can adjust your command.

1159.25 -> Let's say, "can you provide long tail keywords instead?"

1166.08 -> And it will go on to get you those keywords.

1169.25 -> How cool is that?

1170.73 -> Of course, when it's done you can definitely ask for more.

1174.25 -> But for now, let's say that I want to group this list of keywords.

1177.8 -> Into top level categories so that we

1179.83 -> can build a good site structure.

1181.6 -> I would give a command,

1182.73 -> say "From the keywords above, please group them based on their semantic

1192.28 -> relevance", and it will start grouping them like a pro.

1197.77 -> And with this you can build a really good site structure for your website or blog.

1203.65 -> As you can see, these are top level categories that your blog can adopt.

1210.84 -> So there are no set commands or rules.

1213.2 -> Just ask the right questions, the right probes, and make sure

1216.08 -> that the questions you ask are understandable by a human, and it will

1219.2 -> provide you with the most phenomenal information you want.

1222.08 -> And honestly, don't you think this is mind-blowing?

1225.04 -> You no longer need to spend a lot of time researching.

1227.76 -> If you aren't getting value from this,

1229.49 -> can you do us a favor and smash that thumbs up button.

1232.32 -> We really appreciate that.

1233.8 -> And now that we've found a bunch

1235.11 -> of keywords, let's verify them to see what we should focus on first.

1241.32 -> Now, the old SEO advice is to avoid writing

1244.04 -> articles on topics that are highly competitive.

1246.53 -> And that still stands true.

1247.96 -> But it doesn't mean that you should avoid them completely.

1250.53 -> Just put yourself in the position of Google.

1252.93 -> What is their mission statement?

1254.6 -> It is "to organize the world's information

1257.04 -> and make it universally accessible and useful."

1259.97 -> And to make sure that the search results are useful.

1262.56 -> They want to make sure that the information they rank highly is credible.

1266.69 -> And to do that, they have to analyze many data points.

1270.04 -> And one of the data points is if a website

1272.49 -> has covered most or all of the important keywords in the industry or niche.

1276.96 -> And did they do it well?

1278.08 -> Let me give you an analogy.

1279.65 -> Let's say that you are Google, and I'm a guy who is covering a lot of SEO

1283.73 -> information, and I made them publicly available.

1286.65 -> Then comes another guy who claims that he's an SEO expert.

1290.36 -> He's not known anywhere, he doesn't publish much content.

1293.73 -> Who would you trust as Google?

1295.49 -> I know you want to trust the other guy, but you are Google.

1299.01 -> You can only judge what you see.

1300.97 -> So most likely you will trust me, right?

1304.08 -> But does it mean that I'm more of an expert than that guy?

1307.49 -> You never really know, right?

1309.21 -> Maybe that guy is really an expert.

1311.29 -> So applying that even if a topic is highly competitive, you should still cover it as

1316.65 -> long as it is an important topic to your blog or business.

1319.68 -> I hope this makes sense to you.

1321.25 -> With that in mind, all the keywords you have found that you

1324.19 -> think are important to your business or blog are good keywords.

1327.89 -> But you have to verify if there are people searching for it.

1330.96 -> And depending on the competitiveness

1332.65 -> of the keyword, you want to prioritize them accordingly.

1335.92 -> One of the tools I recommend to know if

1337.75 -> there is a search volume for a keyword is Google Trends.

1342.05 -> So we are on Google Trends.

1344.04 -> Let's plug in one of the keywords we have found.

1346.36 -> Say "best BBQ safety tips".

1350.01 -> When you search for it, nothing is found.

1352.6 -> Let's change this to worldwide.

1354.65 -> If your target audience is in a particular country, feel free to change this.

1359.65 -> Then let's adjust the data range to the max.

1363.21 -> Still nothing? That's fine.

1364.97 -> When you put in exact keywords, sometimes

1367.45 -> you will not see any results.

1369.25 -> But that doesn't mean that it has no search volume.

1372.45 -> Let's remove "best" and leave just "BBQ safety tips".

1376.53 -> Even when we remove "Best", the search intent stays the same.

1380.57 -> Let's search for it.

1382.01 -> So here we have some data.

1384.36 -> Whenever you see a graph with no data, you see this has data,

1389.49 -> if there are no data,

1391.01 -> and it doesn't matter if the graph is trending upwards or downwards,

1394.45 -> it means that there is a search volume, maybe 200 searches per month or more.

1400.29 -> Graph with data like in this example,

1403.29 -> signals that the search volume is 500 or more.

1407.97 -> No graph, but with data signifies about 100 searches per month.

1413.68 -> I will show you some proof in a while.

1415.6 -> Essentially, this is what we are saying.

1418.97 -> This is the closest gauge.

1421.65 -> So if the exact keywords you found do not

1423.95 -> have any data, try to adjust it to a generic keyword,

1427.29 -> and you will have a gauge of the search volume.

1429.89 -> This requires some skill,

1431.41 -> but information is more accurate than any keyword research tool you use.

1435.21 -> But if you want to use an easier method, it is to use the Ahrefs' keyword generator.

1440 -> Now, there are some limitations to the data from Ahrefs keyword generator

1443.49 -> because you can't filter worldwide data, you can only assess country specific data.

1448.53 -> Let me give you a real example.

1450.53 -> So we are on the Ahrefs'

1452.11 -> keyword generator, and we're going to research this keyword "Best

1456.12 -> bamboo toothbrush".

1457.57 -> Let's select the United States data,

1459.89 -> perform the search, and you will see the search volume at 350 searches per month.

1465.69 -> If we visit Google Trends using only

1468.17 -> the United States data, you can see that it is signifying about

1471.6 -> 200 plus searches per month, which is pretty close.

1475.16 -> But if you filter the Google Trends

1476.89 -> results by worldwide, you can see that it signifies 500 searches or more per month.

1482.29 -> And if you visit the Google search console, we can see that for this keyword,

1486.6 -> under the Impressions, it is getting about 600 plus searches per month.

1491.01 -> This is the global data.

1492.93 -> Let's adjust it to the United States data, and you will see that there are about 171

1500.12 -> searches per month for the keyword in the United States.

1504.05 -> So it suggests to us that the results

1506.51 -> from Ahrefs is pretty decent, but it is limited to the country specific data.

1511.57 -> And if your website is targeting worldwide traffic, if you rely only on the US.

1515.65 -> Data as a gauge for the worldwide data, you are missing out on a lot.

1520.49 -> And that's why I would prefer to use Google Trends to verify the search volume,

1524.48 -> especially when it comes to targeting worldwide traffic.

1527.04 -> Alright,

1527.56 -> once you have identified that a particular keyword has search volume,

1530.77 -> let's determine the competition level to prioritize what keywords to focus on first.

1535.04 -> To do that, I will install Chrome

1537.36 -> extensions like the Moz bar, Ubersuggest, or any extensions that will tell you

1541.39 -> the domain and page authority of each search result.

1544.6 -> For this case, I will use the Ubersuggest Chrome extension.

1547.89 -> Let's do a search of the key phrase

1549.89 -> "BBQ Safety Tips", and we can see that the top results are

1553.6 -> with Domain Authority of 83, 68, 71, 93, which are relatively high.

1562 -> If you see sites that have a domain

1563.6 -> authority of more than 50 across the first ten results, it is highly competitive.

1568.81 -> And if you see super high authority sites or government sites ranking

1573.05 -> for that keyword, that is not a keyword you want to target at all.

1577.53 -> Let's do another, say "Sustainable swimwear".

1580.68 -> From this, we can see that the domain

1582.32 -> authority of the top ten results are 56, 29, 17, 38.

1588.77 -> This is 89, 43.

1590.97 -> So, as you can see,

1592.12 -> there are a lot of sites with domin authority of less than 50 ranking for this keyword.

1597.77 -> So this keyword is competitive, but at an acceptable level.

1601.73 -> So we will target this keyword first.

1605.08 -> The key is you need traffic coming to your

1607.84 -> site for it to get noticed and to grow in authority, right?

1611.25 -> If you are targeting all the highly competitive keywords at the start and you

1615.23 -> don't rank at all, nobody would come to your site and your site would never grow.

1619.32 -> Does this make sense to you?

1620.57 -> So, to recap, the first step to finding good keywords for your site is to use one

1625.36 -> of the keyword discovery tools I've mentioned.

1627.57 -> I think ChatGPT is a game changer as it will save you a lot of time.

1631.6 -> Then the next step is to verify if the keywords have search volume.

1635.24 -> I would prefer to use Google Trends to do

1637.08 -> the research as the information I get is more complete on a global scale.

1641.05 -> The final step is to determine the competitiveness of the keywords so

1644.79 -> that you can prioritize the low competition keywords first to gain some

1648.36 -> search visibility, traffic and eventually build authority.

1652.05 -> When your site is more established,

1654.12 -> you want to target the more competitive keywords.

1656.52 -> I hope this makes sense to you.

1657.97 -> So with all that we have shared,

1660.12 -> we hope that you can formulate your own keyword research strategies to find highly

1663.93 -> relevant keywords that will bring high quality

1666.32 -> traffic to your site.

1667.8 -> If you are getting value from this,

1669.24 -> we hope that you can smash that thumbs up button

1671.16 -> if you haven't done so, and if you haven't subscribed to our

1673.57 -> channel yet, do consider doing so to keep yourself up-to-date

1676.73 -> on the right SEO knowledge.

1678.29 -> This is Jack from Rank Math.

1679.93 -> Stay awesome! And I'll see you in the next video.

Source: https://www.youtube.com/watch?v=k4rLJD7E0D0