Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques


Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here ►► http://bit.ly/2qTPJsy

SUBSCRIBE to StudioBinder’s YouTube channel! ►► http://bit.ly/2hksYO0

Music: “All I Can Give” by Jamie Bathgate: http://bit.ly/2HUeXPM

––– More Popular Trend Videos –––

The Top Product Ad Ideas \u0026 Trends for 2018 ► http://bit.ly/2HTRL4i
The Best Super Bowl Commercials \u0026 Trends ► http://bit.ly/2HRfq55
Motion Graphic Design Inspirations and Trends for 2018 ► http://bit.ly/2HRR7nR

––– Connect with us on social –––
Facebook ►► https://www.facebook.com/studiobinderapp
Twitter ►► https://www.twitter.com/studiobinder
Instagram ►► https://www.instagram.com/studiobinder
Pinterest ►► https://www.pinterest.com/studiobinde
LinkedIn ►► https://www.linkedin.com/company/stud


Content

0.032 -> ♪ ♪
16.8 -> - The mission of O, that's good is to bring
19.261 -> delicious, comfort food
21.2 -> with a nutritious twist to all of America.
24.6 -> When you find something great,
26.1 -> I always want to share it.
27.4 -> That is my inspiration.
28.67 -> - It doesn't matter how many records are break.
30.925 -> How many rings I went.
32.6 -> I know I can always be better.
35.5 -> There are two of me.
37.4 -> There's a person I am.
39.886 -> And the person I'm driven to be.
42 -> We're in a constant chase.
44.5 -> To become the best version of myself.
48.8 -> - If you're intrigued by moviemaking as a career,
50.926 -> this isn't the class for you.
53.999 -> But if you need to make movies,
55.8 -> if you feel like you can't rest
57.67 -> until you've told this particular story
59.96 -> that burning to tell
61.613 -> then I could be speaking to you.
63.095 -> I'm Martin Scorsese and
65.459 -> this is my master class.
67.047 -> ♪ ♪
82.316 -> - Clean enough?
84.108 -> -Honey,
85.3 -> you don't have to worry.
87.1 -> Everyone's a little bit nervous in the first day of school.
91.5 -> - Maybe I can make some new friends.
95.299 -> - Okay.
96.9 -> - Then I'll study hard and focus on school.
100.9 -> - Okay.
102.679 -> On my own family.
105.04 -> And my daughter. - That sound good.
107.973 -> And then what?
109.639 -> - And I can think of...
118.2 -> - Well, that sounds like a good plan.
120.8 -> - Clearly, my whitening toothpaste is not cutting it.
123.256 -> - Time for white strips.
124.6 -> - Crest glamorous white whitestrips
126.186 -> are the only Ada accepted whitening strips
127.958 -> proven to be safe and effective.
129.362 -> They work below the enamel surface
130.624 -> to whiten 25 times better than a leading whitening toothpaste.
133.824 -> ♪ ♪
139.6 -> But here's something you might not know.
141.5 -> After you see what others pay,
142.871 -> just sign up for free
144.283 -> and true cars certified dealers go to work.
147.555 -> Not bad.
148.706 -> They help you find your car.
151.3 -> Very nice.
152.682 -> It make you competitive offers.
157.3 -> This is the one.
158.718 -> Pom wonderful pure pomegranate juice
160.484 -> is more than just full of antioxidants.
163.6 -> It's packed with a burly battalion
166.092 -> of free radical impaling antioxidants.
171.306 -> ♪ ♪

Source: https://www.youtube.com/watch?v=lmR58_dqLxY